Marketing Plan on Gyms - 5991 Words

Jim Active Gym Marketing Plan. Liam Mullins: 3052944 Jackson Behan: 3051421 Li Pham: 3034902 Tutors Name: John Lawson JIM ACTIVE GYM MARKETING PLAN CANBERRA, ACT, CIVIC PREPARED BY LIAM MULLINS JACKSON BEHAN amp; LI PHAM Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation Structure | 6 | Corporate Strategy | 6 | Summary of Objectives | 7 | The Macro-Environment | 8 | Economic | 8 | Political/Legal | 8 | Technological Environment | 8 | Socio Cultural / Global Trends | 8 | The Macro Environment†¦show more content†¦Jim Active wants to help local athletes and sporting teams achieve their goals. JAG will be looking to support its local charities, community events and health awareness. Jag will be encouraging young people to become active by marketing the benefits of exercise and a healthy life. Stakeholders Jim Active- Owner Staff Clients (members) Organisation Structure JAG well consist of 12 employees. Consisting of 9 personal trainers (5 full time and 4 part time) and 3 casual reception staff. Jim Active (owner) well be taking a hands on approach to ownership and well be working as one of the full time personal trainers. Jim well handle all administrative duties and the personal trainers well train their respective clients according to the schedules provided by the receptionists. The receptionists well be responsible for all front desk duties and cleaning the gym. At all times Jim wants to have at least 2 personal trainers working and at least 2 receptionists to ensure that all clients needs are met. Corporate strategy Additional corporate objectives for Jim Active Gym are as follows; -Create goodwill -Achieve and appeal to customer goals Summary of Objectives The key objectives for Jim Active Gym are; (1) To gain market share and make a healthy profit for its owner. (2)To develop the gyms class programs and expand to clients needs. During the first year have a series of group training such as â€Å"fat camp†. This group training camps are toShow MoreRelatedPowerhouse Gym Marketing Plan Essay632 Words   |  3 PagesPowerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. 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